Background

Simon’s Heart needed to reach a critical audience – student athletes and parents – to share lifesaving information about the risks and warning signs of sudden cardiac arrest and death. It is the leading cause of death of student athletes. The Flyers wanted to engage with their fans about health.

Engagement

We designed a program around Sudden Death Overtime. It is an exciting way to win a hockey game, but a tragic way to lose a teammate. Every time the Philadelphia Flyers went into sudden death overtime, an automated external defibrillator (AED) was donated to a local youth facility. The fans were educated through social and other forms of media about the risks and warning signs of sudden cardiac arrest. Over twenty AED devices were donated during the two seasons of this campaign.

Links

Flyers Donate to St. Francis DeSales
Flyers Launch GotAED Overtime Challenge

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Let’s cultivate your story
Opinions

Good Works

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Face of philanthropy

Award Winner

  • 2018

  • 2016

2016 Philadelphia Business Journal

Award Winning Campaigns

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Authentic Partnerships