Are your employees engaged? Would they describe their work as meaningful? Do your customers recommend you to friends and family? Are you recruiting the best talent? Is management aligned on your company’s values and purpose?

A decade ago, these questions may not have been asked. Today, they must be answered with a yes or the company’s culture, productivity and profits suffer.

Our solution is corporate social responsibility. It creates a collective purpose among employees, builds a strong connection with customers, and impacts the communities where you work and live.

What is your Purpose IQ? What kinds of policies and decisions are being made in your workplace? Use this engaging assessment to find out what all this purpose stuff is all about and how you can begin finding and/or revealing your purpose.

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Darren Sudman, CEO

The name comes from my favorite book as a child. The remorseful villain says to a child, “unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.” This message stuck with me.

It provided me with a unique perspective as I navigated the law, business, education, real estate and healthcare. It inspired me to forge ahead and launch a nonprofit following the death of my son. It is rooted in my business today – helping companies achieve success for all stakeholders.

My experiences and expertise are empowering. My perspectives and ideas are enlightening. My work product is innovative and impactful. I look forward to sharing all of this with your company.

LinkedIn

Unless

 It’s a conjunction. Also, a word from a favorite bedtime story about compassion and capitalism.

Everyone has a story. We believe there is a mission somewhere inside of each one. When developed and shared, it creates passion in the workplace, buzz in the marketplace and good fortune in the community.

 Our story – helping organizations and individuals create loyalty and legacy through philanthropy.

What is your story?

Unless

An agency (for good)

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WE’RE PARAPHRASING HERE,

but unless people like us care a whole awful lot, nothing is going to get better, it’s not.

So many unimaginable and unprecedented things happened in 2020. Opening the doors at Unless made complete sense.

Darren began his career as a lawyer in 1995 and words like sustainability and corporate responsibility did not exist (neither did monetize and touch base, thankfully). There was public interest and nonprofit. After spending a little time in each, he joined America Online and saw what happens when a company embraces philanthropy. The Helping Hands Initiative partnered with celebrities to use the AOL shopping platform to raise millions of dollars for charity. A few years later, Darren got to implement a corporate giving campaign at Advanta. The KivaB4B program encouraged the company’s small business credit card cardholders to support entrepreneurs around the world by offering a match.

But career only matters until it doesn’t. In 2005, Darren’s second child, Simon, died suddenly and unexpectedly from an undetected heart condition. He and his wife co-founded Simon’s Heart, an organization to prevent sudden cardiac arrest and death in children, teens and young adults. After running it as a volunteer on nights and weekends, Darren became CEO in 2012.

Under Darren’s leadership, Simon’s Heart created a youth heart screening program; authored and advocated for a law to protect students athletes in fourteen states; built a digital registry to promote pediatric heart research; launched a crowdfunding website for distributing AED devices into places where kids learn and play; produced award-winning educational videos and awareness campaigns; introduced a CPR experience using balls and music; and created cause marketing partnerships with companies and collegiate and professional sports teams.

Darren’s purpose is to show that strategic philanthropy can help businesses become more productive, personal lives more meaningful, and communities more prosperous. He attended The Ohio State University, Capital Law and Graduate Center and Arcadia University. He currently teaches at Villanova University.

Work Product

National Lacrosse League
Promoting Heritage of Sport

Philadelphia Flyers
Connecting Overtime with Mission

Rosati Ice
Embracing Sacrifice of Employees

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Compliments

Darren and team created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Darren brought a unique perspective to my team, and challenged us to think differently. His campaign energized the team, generated additional revenue, and created a renewed sense of purpose for the company.
Rich Trotter, Rosati Ice Owner

Philanthropy and social responsibility have always been a priority for our firm. Darren encouraged us to take our varied commitments to another level and helped us design a program of giving and volunteering around a specific cause. Soon, all members of our firm will be able to engage directly in efforts we care so much about.
Neil Cooper, RCCB Law, Executive Partner