What is your company doing to be a good corporate citizen? Do you have a corporate social responsibility program? How is this even stuff relevant to selling goods or services?

It used to be enough for a company to provide value. Today, consumers and employees expect values too.

Without values, employees are disconnected and customers are indifferent. Productivity and profits decline. Together, we can rediscover your business, build a culture of engagement, and cement your competitive edge.

Darren Sudman, CEO

It started with a bedtime story. The last sentence read, “unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.” This is a really big concept for a little kid. It is still my beacon.

This sense of compassion has followed me through the law, business, education, real estate and healthcare. It helped me navigate the loss of my son and launch our nonprofit, Simon’s Heart. It is rooted in my business today – helping companies create a culture of engagement and a competitive edge (a.k.a making companies decent people).

My experiences and expertise are empowering. My perspectives and ideas are unique. My work product is innovative and impactful. I look forward to sharing all of this with your company.

LinkedIn

Unless

 It’s a conjunction. Also, a word from a favorite bedtime story about compassion and capitalism.

Everyone has a story. We believe there is a mission somewhere inside of each one. When developed and shared, it creates passion in the workplace, buzz in the marketplace and good fortune in the community.

 Our story – helping organizations and individuals create loyalty and legacy through philanthropy.

What is your story?

Unless

An agency (for good)

Learn more

WE’RE PARAPHRASING HERE,

but unless people like us care a whole awful lot, nothing is going to get better, it’s not.

So many unimaginable and unprecedented things happened in 2020. Opening the doors at Unless made complete sense.

Darren began his career as a lawyer in 1995 and words like sustainability and corporate responsibility did not exist (neither did monetize and touch base, thankfully). There was public interest and nonprofit. After spending a little time in each, he joined America Online and saw what happens when a company embraces philanthropy. The Helping Hands Initiative partnered with celebrities to use the AOL shopping platform to raise millions of dollars for charity. A few years later, Darren got to implement a corporate giving campaign at Advanta. The KivaB4B program encouraged the company’s small business credit card cardholders to support entrepreneurs around the world by offering a match.

But career only matters until it doesn’t. In 2005, Darren’s second child, Simon, died suddenly and unexpectedly from an undetected heart condition. He and his wife co-founded Simon’s Heart, an organization to prevent sudden cardiac arrest and death in children, teens and young adults. After running it as a volunteer on nights and weekends, Darren became CEO in 2012.

Under Darren’s leadership, Simon’s Heart created a youth heart screening program; authored and advocated for a law to protect students athletes in fourteen states; built a digital registry to promote pediatric heart research; launched a crowdfunding website for distributing AED devices into places where kids learn and play; produced award-winning educational videos and awareness campaigns; introduced a CPR experience using balls and music; and created cause marketing partnerships with companies and collegiate and professional sports teams.

Darren’s purpose is to show that strategic philanthropy can help businesses become more productive, personal lives more meaningful, and communities more prosperous. He attended The Ohio State University, Capital Law and Graduate Center and Arcadia University. He currently teaches at Villanova University.

Work Product

Shared Heritage

Shared Vocabulary

Shared Experience

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Compliments

Darren and team created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Darren brought a unique perspective to my team, and challenged us to think differently. His campaign energized the team, generated additional revenue, and created a renewed sense of purpose for the company.
Rich Trotter, Rosati Ice Owner

Philanthropy and social responsibility have always been a priority for our firm. Darren encouraged us to take our varied commitments to another level and helped us design a program of giving and volunteering around a specific cause. Soon, all members of our firm will be able to engage directly in efforts we care so much about.
Neil Cooper, RCCB Law, Executive Partner