How Rosati Survived a Crisis and Supported Veterans Through Corporate Social Responsibility

Background

Rosati Ice, a 107-year-old company steeped in history and tradition, faced an existential crisis during the COVID-19 shutdown. As a family-owned business led by a West Point graduate, with an Army commander and a Purple Heart Marine on its team, Rosati Ice relied heavily on schools for 90% of its revenue from August through May. With schools closed, the company was at risk of shutting down.

To save the business, preserve jobs, and give back to the community, Rosati Ice turned to its rich heritage and a spirit of authenticity.

Engagement: A Campaign to Save Jobs and Serve Veterans

In collaboration with Rosati Ice, we launched a GoFundMe campaign with two clear goals:

  1. Keep the team employed.
  2. Enrich the lives of veterans.

The campaign pledged that for every $3 donated, Rosati Ice would donate a cup of their iconic Italian ice to local veterans’ facilities such as hospitals, nursing homes, and VFWs. This innovative approach not only supported Rosati’s employees but also gave back to those who served our country.

Results:

  • The campaign raised $30,000, helping Rosati Ice weather the crisis.
  • All employees remained employed—no layoffs.
  • Veterans in the community received thousands of cups of Italian ice, brightening their days during a difficult time.

The Power of Authenticity:
Rosati Ice’s story and connection to military service resonated deeply, amplifying the campaign’s reach and impact. By leveraging the company’s genuine values and purpose, the initiative became a powerful example of corporate social responsibility in action.

The Results

The GoFundMe campaign achieved tangible and lasting results:

  • $30,000 Raised: Ensuring Rosati Ice survived the COVID-19 crisis.
  • No Layoffs: All employees kept their jobs during a time of uncertainty.
  • Veteran Outreach: Thousands of cups of Rosati Ice were donated to veterans’ facilities, creating moments of joy for those who have served.

Press Coverage

The campaign’s success attracted significant media attention, further boosting its reach and impact:

Learn More

Want to see how a simple, mission-driven campaign saved a business and gave back to the community? Contact us today to explore how we can help your organization create meaningful impact through corporate social responsibility