Simon’s Heart needed to reach a critical audience – student athletes and parents – to share lifesaving information about the risks and warning signs of sudden cardiac arrest and death. It is the leading cause of death of student athletes. The Flyers wanted to engage with their fans about health.
We designed a program around Sudden Death Overtime. It is an exciting way to win a hockey game, but a tragic way to lose a teammate. Every time the Philadelphia Flyers went into sudden death overtime, an automated external defibrillator (AED) was donated to a local youth facility. The fans were educated through social and other forms of media about the risks and warning signs of sudden cardiac arrest. Over twenty AED devices were donated during the two seasons of this campaign.
Flyers Donate to St. Francis DeSales
Flyers Launch GotAED Overtime Challenge