Rosati is 107 year-old company owned by a West Point graduate. His son is an Army commander and the warehouse manager is a Purple Heart Marine. The company was decimated by the COVID-19 shut down. Schools account for 90% of the company’s revenue from August – May. It was at risk of going out of business.
Authenticity is a powerful force. To help Rosati survive this crisis and begin to establish a corporate social responsibility platform, we designed a GoFundMe campaign with two goals in mind. Keeping the team employed and enriching the lives of veterans. For every $3 donated, a cup of Rosati Ice was donated to a local veterans’ facility (e.g. hospital, nursing home, VFW). The campaign raised $30,000, no one got laid off and veterans began receiving lots of dessert.
Fox29 – Rosati Makes Difference on Veteran’s Day
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