Incorporating Cause

Thanks for attending our presentation Incorporating Cause: An Engagement Plan for Colleagues, Clients and Communities. Below, you’ll find the facts, statistics and recommendations we shared. If you have any specific questions or feedback, please reach out to us!

Humans are driven by feelings. So, if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.
Gerald Zaltman
How Customers Think: Essential Insights into the Mind of the Market

When managers view employees as self-interested individuals, they respond to incentives. But, if you explain how employees can make a difference, they become committed, and performance will climb.
Robert Quinn + Anjan Thakor
Creating a Purpose-Driven Organization

In the Store vs. In the Classroom
Dick’s Sporting Goods – Get the Shoes
Dick’s Sporting Goods – Co-Op City Tennis

Corporations are People Under the Law
San Mateo County v. South­ern Pacific Rail Road

Milton Friedman Doctrine
The Social Responsibility Of Business Is to Increase Its Profits

Corporations with Purpose
Certified B Corp
Benefits Corporation

The Business Roundtable
Business Roundtable

Facts and Figures

Millennials are the largest generation in the workforce.
Pew Research Center

Fifty-seven percent of employees are not engaged or thriving at work.
Gallup, State of Global Workplace

Sixty percent of employees are open to a new job. Turnover costs the U.S. economy $30.5 billion per year.
Gallup, How Millennials Want to Work and Live

Eighty-nine percent of employees believe that companies offering volunteer activities create a better working environment.
Deloitte Volunteerism Study

Seventy-three percent of consumers believe a company can take actions that both increase profits and improve communities.
Edelman Trust Barometer

Eighty-nine percent of executives believe a strong sense of collective purpose drives employee satisfaction.
Harvard Business Review’s The Case for Purpose

Sixty-six percent of people switch to product from purpose-driven company. The number is 91% for Millennials.
Porter Novelli, 2018

People are four times more likely to purchase from a brand they think has strong purpose.
Zeno Group, 2020

Seventy-two percent of people more likely to forgive purpose-driven company for mistake.
Porter/Novelli, 2021

Sixty-six percent of millennials won’t take job without strong corporate responsibility commitment.
Cone Communication, 2016

Forty percent of purpose-driven companies had 40% higher level of workforce retention than competitors.
Deloitte Insights, 2020

Cause Formula
(company + nonprofit) shared x + (activates consumers + employee engagement) + long term = increased productivity + better society

Case Studies

The Stengel 50
Skepticism for Stengel 50
CVS Study on Smoking Cessation
A Deeper Look at the Return on Purpose: Before and During a Crisis

Purpose, Values and Mission

is best revealed when a company finds a way to leverage the same assets to increase productivity and improve the community.
Values are the deeply ingrained principles that guide all of a company’s actions.
Mission Statement describes the organization’s purpose and its overall intention. Be practical and inspiring.

“We are not actually a consumer electronics retailer. We’re a company that’s in the business of enriching lives through technology by addressing key human needs.”
The Heart of Business, Hubert Joly

Hamdi Ulukaya
The Anti-CEO Playbook