Rosati is 107 year-old company owned by a West Point graduate. His son is an Army commander and the warehouse manager is a Purple Heart Marine. The company was decimated by the COVID-19 shut down. Schools account for 90% of the company’s revenue from August – May. It was at risk of going out of business.
Authenticity is a powerful force. To help Rosati survive this crisis and begin to establish a corporate social responsibility platform, we designed a GoFundMe campaign with two goals in mind. Keeping the team employed and enriching the lives of veterans. For every $3 donated, a cup of Rosati Ice was donated to a local veterans’ facility (e.g. hospital, nursing home, VFW). The campaign raised $30,000, no one got laid off and veterans began receiving lots of dessert.
Fox29 – Rosati Makes Difference on Veteran’s Day
6ABC – Philly Proud
Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder